101: Fundamentals of Student Giving

Recorded On: 11/13/2018


Students can be a captive, engaged, and passionate audience. Waiting until after they graduate to begin communicating with them about philanthropy can be a major missed opportunity for annual giving programs. Instead, having a specific plan in place for teaching them about advancement and involving them in its various programs can help to explain the importance of giving, dispel the myths, and develop future leaders for your institution.

Register now to learn how to engage students in various philanthropy programs during each of their four years on campus.

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for introducing the concept of giving during freshman year
  • Tips for teaching about the impact of giving during sophomore year
  • Methods for explaining the mechanics of fundraising during junior year
  • Tactics for soliciting and stewarding students as new donors during senior year
  • Examples from other institutions, and more!

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Emily Kernan

Executive Director of The Penn Fund at the University of Pennsylvania

Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. Current Chair of the Annual Giving Directors Consortium (AGDC), Emily holds a BA in English from Binghamton University and an MS in Nonprofit Leadership from Penn's School of Social Policy and Practice.


Live Webinar
11/13/2018 at 1:00 PM (EST)   |  75 minutes
11/13/2018 at 1:00 PM (EST)   |  75 minutes