Parent Giving & Engagement

Recorded On: 03/02/2017

OVERVIEW

Parents are an important constituency for annual giving programs at most colleges, universities, and independent schools. With unique characteristics, interests, and motives, it's important to engage and solicit parents in a personal and compelling way. Designing programs and campaigns that appeal to parents can be a major factor in achieving your overall goals.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for creating messages and materials that resonate with parents
Methods for engaging parents through events, volunteer roles and other opportunities
Tactics for soliciting and stewarding parents in a personal and compelling way
Examples that have worked at other institutions
And more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Anne Murphy

Senior Consultant, Annual Giving Network

Anne Murphy has over a decade of annual giving experience, including overseeing parent and alumni giving programs. Previously, she served as Director of Annual Giving at the Westminster Schools in Atlanta, and held annual giving positions at St. Mark’s School of Texas, University of Virginia’s Darden School of Business, and at the Public Broadcasting Service. She holds a B.A. from the University of Virginia and an M.P.A. from George Mason University.