Planning a Successful Giving Day

Recorded On: 09/12/2017

OVERVIEW

They may be just one day of giving, but they take months of planning. Giving Days have become a staple of the modern annual giving program. They're not only a powerful way to foster excitement about giving; they provide a valuable tool to help highlight the importance and impact of donor support. In addition to generating significant donors and dollars, Giving Days also help encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for gathering support and buy-in from colleagues, volunteers, and senior leadership
Methods for setting goals, creating a budget, and developing a comprehensive project timeline
Tips for securing and structuring donor challenges and competitions
Recommendations for selecting and evaluating vendors and technology needs
Examples from other institutions, and more!

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Emily Kernan

With more than 15 years of experience in annual giving and educational fundraising, Emily has led programs at the University of Pennsylvania, Rice University, and Lafayette College. Her other experience includes presenting for CASE and the Association of Fundraising Professionals (AFP) and teaching at Rice's Center for Philanthropy and Nonprofit Leadership. She holds a B.A. in English from Binghamton University and an M.S. in Nonprofit Leadership from Penn's School of Social Policy and Practice.