Year End Strategies for Annual Giving

Recorded On: 04/14/2015


The fiscal year will be ending soon for many annual giving programs. Fortunately, there is still a lot that can be done in the coming weeks to acquire more donors and raise more money for your Annual Fund. If your anxiety is as high as your goals, then this webinar is for you!

Register now for your entire team to learn how to close out your fiscal year on a high note and leave no stone unturned. 


  • Strategies to reach your prospects using your resources
  • Tactics that can be implemented quickly and don't cost a lot of money
  • Methods for motivating staff and volunteers 
  • Examples that have worked at other institutions
  • And more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Martha Krohn

Assistant Vice President for Advancement & Annual Giving, The University of Rochester

Martha Krohn is the Assistant Vice President for Advancement & Annual Giving at The University of Rochester where she oversees a comprehensive program including leadership and regional annual giving, direct marketing, reunion giving, and special constituency fundraising. Her 15-year career in annual giving and advancement also includes leadership roles at Carnegie Mellon University, The University of Connecticut, and Emerson College. Martha holds a Bachelors Degree from Susquehanna University and remains involved as a volunteer for their Advancement efforts.


On Demand Training
Recorded 04/14/2015
Recorded 04/14/2015