Writing Gift Proposals

Recorded On: 04/29/2021


When the time comes to present your prospect with a gift proposal, it’s crucial to get it right. A good proposal is not only inspiring and visionary—it’s clear and contains important details to help ensure that the intentions and expectations of the donor and institution are aligned. Whether you’re soliciting an annual, special, or major gift, crafting a solid proposal is a key step toward closing the gift successfully.

Register now to learn how to create compelling gift proposals that will help you achieve your fundraising goals.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for understanding the essential elements of gift proposals
  • Tips for structuring and customizing proposals based on the type of solicitation
  • Tactics for vetting your drafts to ensure thoroughness and accuracy
  • Methods for presenting proposals to prospects in timely and meaningful ways
  • Examples from other institutions, and more!

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Meredith Johnston

With over 20 years of experience in annual giving and educational fundraising, Meredith has led programs at Scripps Research, UC Riverside, UC San Diego, and Oklahoma State University. She holds a B.A. in Literature from the University of North Texas.


Writing Gift Proposals
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes