Writing Effective Annual Fund Appeals

Includes a Live Event on 03/18/2021 at 1:00 PM (EDT)

Save $50 off the regular price of $345 when you register by 2/19/21 | AGN Members are FREE!


The success of an institution’s overall annual giving efforts is often tied to the effectiveness of its written appeals. And while you don’t need to be a Pulitzer Prize-winning author to craft strong appeals, you do need to be able to make the case for support in a clear and compelling way. Appeal writing is an important skill for all advancement professionals—one that has a direct impact on every program’s success and remains valuable throughout your whole career.

Register now for your entire team to learn how to write powerful appeals for your annual fund.


  • Guidelines for getting started and outlining your appeals
  • Methods for capturing the reader’s attention, developing a strong case for support, and making the ask
  • Tips for customizing messages for different audience segments
  • Tactics for revising and proofreading your work
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

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Amanda Davis

AVP of Annual Giving and University Programs, Oklahoma State University Foundation

Amanda Davis serves as the Associate Vice President of Annual Giving and University Programs at the Oklahoma State University Foundation, where she is responsible for the strategic execution and management of a comprehensive annual giving program, including general university, college, and departmental annual fundraising efforts. Amanda has more than 15 years of advancement experience and has held leadership positions at Oklahoma City University, University of Missouri-Kansas City, and the University of New Orleans. She holds a B.A. in English and Sociology from the University of Missouri-Columbia and an M.P.A. from University of Missouri-Kansas City.


Writing Effective Annual Fund Appeals
03/18/2021 at 1:00 PM (EDT)   |  75 minutes
03/18/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 977 3111 6411. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: https://agnresources.zoom.us/u/ablRKLvYyJ