Writing Effective Annual Fund Appeals

Recorded On: 10/23/2018

OVERVIEW

The success of an institution’s overall annual giving efforts is often tied to the effectiveness of its written appeals. And while you don’t need to be a Pulitzer Prize-winning author to craft strong appeals, you do need to be able to make the case for support in a clear and compelling way. Appeal writing is an important skill for all advancement professionals – one that has a direct impact on every program’s success and remains valuable throughout your whole career.

This webinar is eligible for 1.25pts of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for planning impactful appeals
Methods for capturing the reader’s attention, developing a strong case for support, and making the ask
Tips for customizing messages for different audience segments
Tactics for revising and proofreading your work
Examples from other institutions, and more!

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Elizabeth Keppel

With more than 10 years of experience in annual giving and educational fundraising, Elizabeth has led programs at Johns Hopkins University, the University of Florida, and the College of William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.