Writing Compelling Gift Proposals

Recorded On: 08/20/2019

OVERVIEW

When the time comes to present your prospect with a gift proposal, it’s important to get it right. A good proposal is not only clear and compelling; it also contains important details to help ensure that the intentions and expectations of the donor and institution are aligned. Whether you’re soliciting an annual, special or major gift, crafting a solid proposal is a key step toward a positive philanthropic experience for everyone involved.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for understanding the essential elements of gift proposals
Tips for structuring and customizing proposals based on the type of solicitation
Tactics for vetting your drafts to ensure thoroughness and accuracy
Methods for presenting proposals to prospects in a timely and meaningful way
Examples from other institutions, and more!

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Meredith Johnston

With over 20 years of experience in annual giving and educational fundraising, Meredith has led programs at Scripps Research, UC Riverside, UC San Diego, and Oklahoma State University. She holds a B.A. in Literature from the University of North Texas.