Writing Compelling Gift Proposals

Recorded On: 08/20/2019


When the time comes to present your prospect with a gift proposal, it’s important to get it right. A good proposal is not only clear and compelling; it also contains important details to help ensure that the intentions and expectations of the donor and institution are aligned. Whether you’re soliciting an annual, special or major gift, crafting a solid proposal is a key step toward a positive philanthropic experience for everyone involved.

Register now for your entire team to learn how to create compelling gift proposals that will help you achieve your fundraising goals.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for understanding the essential elements of gift proposals
  • Tips for structuring and customizing proposals based on the type of solicitation
  • Tactics for vetting your drafts to ensure thoroughness and accuracy
  • Methods for presenting proposals to prospects in a timely and meaningful way
  • Examples from other institutions, and more!

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Meredith Johnston

Senior Director of Philanthropy, The Scripps Research Institute

Meredith Johnston is the Senior Director of Philanthropy at The Scripps Research Institute in La Jolla, California, where she currently oversees the comprehensive fundraising efforts. She's led annual and major gift programs at The University of California, Riverside and the University of California, San Diego and served previously as the Associate Vice President for Annual Giving at Oklahoma State University. A recognized industry speaker and CASE presenter, Meredith holds a B.A. in Literature from the University of North Texas.


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