Virtual Gift Officers

Recorded On: 12/18/2018

OVERVIEW

When it comes to developing relationships with donors, nothing beats a face-to-face meeting. Direct engagement can not only drive increased support, but it can also provide valuable insight to inform prospect identification and qualification. But small teams, limited budgets, and geography often prevent advancement programs from reaching some of their most important supporters in person. One way to address these challenges is to empower gift officers to focus on phone and email engagement, allowing for personal interactions that meet organizational capability while ensuring that donors remain connected with your institution.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for defining expectations, writing job descriptions, and setting goals
Tips for developing scripts, templates, and collateral to support outreach
Processes for integrating virtual outreach with other annual giving efforts and institutional partners
Methods for tracking activity, measuring progress, and evaluating performance
Examples from other institutions, and more!

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Julie LeFebvre

Senior Director of Annual Giving, LSU Foundation

Julie LeFebvre is the Senior Director of Annual Giving at the LSU Foundation, where she oversees a multi-channel annual giving program across the entire organization. Previously, she served as the Director of the Annual Fund at Tulane University's School of Medicine and as the Development Director for LSU's College of Art & Design, the Freeman School of Business, and Ballet Austin. Julie holds a B.A. in Mass Communications from Louisiana State University.