Using Social Media to Solicit Alumni

Recorded On: 10/12/2017

OVERVIEW

Social media isn't just a great way to engage and communicate with alumni. It can also be an effective way to solicit donations. By utilizing the many tools provided through Facebook, Twitter, Snapchat and other social channels, annual giving programs can reach alumni with appealing content and compelling messages. When done well, these communications can increase awareness about the impact of philanthropy while generating new and increased support for your institution.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives on the opportunities and limitations of using social media to solicit gifts
Methods for targeting individuals with solicitations based on their characteristics and interests
Tips for creating content and messages that resonate with specific audiences
Guidelines for analyzing social media activity to assess the effectiveness of your appeal efforts
Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Julianne Troyer

Director, Participation & Engagement, Stanford University

Julianne Troyer is the Director, Participation & Engagement at Stanford University, where she manages the development and execution of digital and print appeal efforts across the various schools and units. An expert in digital and social media, she previously served as a Marketing Manager at the Global Women's Leadership Network and as a Connections Manager at Wasserman and Partners Advertising. She holds a Bachelor of Commerce, Marketing from The University of British Columbia.