Using Social Media in Annual Giving

Includes a Live Web Event on 11/19/2026 at 12:00 PM (EST)

OVERVIEW

Social media can be a great way to engage donors and communicate with them about the importance of annual giving. And while there are a variety of different platforms available to support your efforts, it’s important to understand the opportunities and limitations of each one and to integrate them with other channels as part of a comprehensive fundraising strategy. Doing so will not only make efficient use of your resources, but it will keep your messages on point and ensure that you reach the right audiences with the right messages.

Register online to learn how to use social media to enhance your annual giving efforts and improve your fundraising results.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Megan Poole

Senior Director of Direct Marketing at University of Virginia

Megan Poole currently serves as the Senior Director of Direct Marketing at the University of Virginia. She has previously led programs at the University of Florida. Her other experience includes work as a college writing instructor and a high school English teacher. Megan holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.

Joe Mercadante

Director of Marketing & Engagement, Annual Giving at New York University

Joe Mercadante currently serves as the Director of Marketing & Engagement, Annual Giving at New York University. He has previously led programs at Drew University and the University of Rhode Island. His other experience includes procurement and media marketing. Joe holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services from Fairfield University and a Master of Science in College Student Personnel from the University of Rhode Island.

Joe Nullet

Director of Digital Communications Director at Florida Atlantic University

Joe Nullet currently serves as the Digital Communications Director at Florida Atlantic University. His other experience includes home services, food delivery, and media marketing. Joe holds a Bachelor of Arts in English from the University of Florida.