Upgrading Donors to Higher Levels

Includes a Live Web Event on 12/03/2026 at 12:00 PM (EST)

OVERVIEW

Once a donor is onboard and giving regularly, it's important to raise their sights and encourage them to increase their amount of their gifts over time. In fact, “upgrading” is one of the most important functions of an annual giving program. It involves communicating why increased support will benefit the institution while providing opportunities for individual donors to give what’s right for them. Doing so will make the donor's giving experience more meaningful, generate more annual support and strengthen the major gift pipeline over the long term.

Register now to learn how to upgrade donors to higher levels and increase the productivity of your annual giving program.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Walker Konkle

Director of Annual Fund at Washington International School

Walker Konkle currently serves as the Director of Annual Fund at Washington International School. He has previously led annual giving at Knollwood Community. His other experience includes membership and annual fundraising for performing arts organizations. Walker holds a Bachelor of Music from Penn State University and a Master of Science in Performing Arts Leadership and Management from Shenandoah University.

Allison Kolb

Director of Annual Giving at Pratt Institute

Allison Kolb currently serves as the Director of Annual Giving at Pratt Institute. She has previously led the leadership annual giving program at Stevens Institute of Technology. Her other experience includes major gifts fundraising and donor relations. Allison holds a Bachelor of Science in Economics from Penn State University.

Adam Bradley

Senior Director Of Annual Giving at University of Michigan

Adam Bradley currently serves as the Senior Director of Annual Giving at University of Michigan. He has led programs at University of Michigan, and has previously led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.