Texting with Donors

Includes a Live Web Event on 06/18/2026 at 12:00 PM (EDT)

OVERVIEW

Text messaging is a simple, direct way to reach others and an important tool for annual giving programs. It’s also an effective way to engage and solicit donors. Developing “one-to-one” and “one-to-many” texting strategies, and integrating them with other efforts, empowers programs to communicate the impact of philanthropy, cultivate important relationships, and improve fundraising results.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Elijah Rosenthal

Director of Annual Giving at George Mason University

Elijah Rosenthal currently serves as the Director of Annual Giving at George Mason University. He has previously led programs at Carnegie Mellon University. His other experience includes program management in the technology industry. Elijah holds a B.A. in Political Science and Government from Indiana University of Pennsylvania, and a Master of Public Administration from Rutgers University.

Alison Wallisch

Director of Annual Giving at Whitman College

Alison Wallisch currently serves as the Director of Annual Giving at Whitman College. She has previously led programs at MIT Sloan School of Management. Her other experience includes work as a community support specialist. Alison holds an undergraduate degree from Whitman College.