Texting with Donors

Includes a Live Web Event on 06/18/2026 at 12:00 PM (EDT)

OVERVIEW

Text messaging is a simple, direct way to reach others and an important tool for annual giving programs. It’s also an effective way to engage and solicit donors. Developing “one-to-one” and “one-to-many” texting strategies, and integrating them with other efforts, empowers programs to communicate the impact of philanthropy, cultivate important relationships, and improve fundraising results.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Elijah Rosenthal

Director of Annual Giving at George Mason University

Elijah Rosenthal currently serves as the Director of Annual Giving at George Mason University. He has previously led programs at Carnegie Mellon University. His other experience includes program management in the technology industry. Elijah holds a B.A. in Political Science and Government from Indiana University of Pennsylvania, and a Master of Public Administration from Rutgers University.

Daniel Harris

Director of Annual Giving at Flagler College

Daniel D Harris currently serves as the Director of Annual Giving at Flagler College. He has previously led programs at the Massachusetts Institute of Technology and West Virginia University. His other experience includes service in the U.S. Navy. Daniel holds a Bachelor of Arts in English Language and Literature from West Virginia University.

Austin Hersh

Assistant Director, Marketing Operations at Stanford University

Austin Hersh currently serves as the Assistant Director, Marketing Operations at Stanford University. He has previously served in programs at the University of Virginia and University of South Florida. His other experience includes construction project management, business systems analysis, and marketing research. Austin holds a Bachelor of Science in Business Analytics and Information Systems, a Master of Business Administration, and a Master of Science in Sport and Entertainment Management, all from the University of South Florida.