Texting to Engage Alumni and Donors

Includes a Live Event on 10/19/2021 at 1:00 PM (EDT)

Save $50 off the regular price of $375 when you register by 9/24/21 | AGN Members are FREE!


Texting offers a simple and direct way to communicate with individuals and groups and has become a preferred means of interaction for many people and organizations. At educational institutions, advancement programs are also finding ways to use texting to cultivate relationships with constituents and solicit donors. Understanding this medium, and integrating it with other channels, empowers programs to develop more effective strategies, craft more compelling messages, and improve their overall results. 

Register now for your entire team to learn how to use texting to improve your institution’s engagement and fundraising efforts.

  • Perspectives for understanding the opportunities and limitations of texting
  • Guidelines to thinking about your audience and segmenting your lists
  • Suggestions for crafting messages that resonate and generate responses
  • Methods for tracking your efforts and analyzing your results
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Mae Parker

Director of Annual Giving

Grinnell College

Mae Parker is the Director of Annual Giving at Grinnell College, where she leads a team that carries out the comprehensive annual fundraising efforts for the institution. Prior to joining Grinnell in 2013, she served in alumni relations and reunion giving roles at Earlham College. Mae is a past Co-Chair for the STAFF organization, and Co-Chair for the Grinnell-Newberg Schools efforts in fundraising development for Diversity, Equity, and Inclusion work. Mae received a Certificate in Fundraising Management from The Fund Raising School at Indiana University. She holds a B.A. in Business and Nonprofit Management from Earlham College and an M.A. in Executive Development for Public Service from Ball State University.


Texting to Engage Alumni and Donors
10/19/2021 at 1:00 PM (EDT)   |  75 minutes
10/19/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 823 2305 3736. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: https://agnresources.zoom.us/u/ablRKLvYyJ