Texting

Includes a Live Web Event on 05/01/2025 at 12:00 PM (EDT)

Early bird discount - Save $100 by registering before Friday, April 11th

OVERVIEW

Texting offers a simple and direct way to communicate with individuals and groups and has become a preferred means of interaction for many people and organizations. At educational institutions, advancement programs are also finding ways to use texting to cultivate relationships with constituents and solicit donors. Understanding this medium, and integrating it with other channels, empowers programs to develop more effective strategies, craft more compelling messages, and improve their overall results.

Register now for your entire team to learn how to use texting to improve your institution’s donor engagement and fundraising efforts.

WHAT YOU'LL DISCOVER

Perspectives for understanding the opportunities and limitations of texting
Guidelines to thinking about your audience and segmenting your lists
Suggestions for crafting messages that resonate and generate responses
Methods for tracking your efforts and analyzing your results
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1.5 point of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Heather Duiser

Executive Director of Annual Giving and Communications at The University of Georgia

Heather has led programs at The University of Georgia, University of Florida and St. Francis Catholic High School. Her other experience includes work in the education management and tutoring industry. She holds a BA in Educational Leadership from Teachers College, Columbia University and a BS in Elementary Education and Human and Organizational Development from Vanderbilt University.

Aine McAlister

Director, Annual Giving & Direct Marketing at Babson College

Aine has led programs at Babson University and Stonehill College. Her other experience includes marketing and development research. She holds a B.S. & B.A., in Marketing & Graphic Design from Stonehill College, an MBA from Babson F.W. Olin Graduate School of Business and a Certificate of Advanced Management, Marketing from Babson College.

Kellie Sullivan

Executive Director of Annual Giving at Boston University

Kellie has led programs at Boston University, The University of Texas, The University of South Carolina, and Wayne State University. She holds a B.S. in Engineering Science from New Jersey Institute of Technology.