Testing Direct Appeals

Recorded On: 01/10/2017

OVERVIEW

With so many current and prospective donors out there - and so many new and exciting ways to engage and solicit them - it can be hard to tell what's working... and what isn't. That's why it's important to test, not guess. Testing out new or different messages, package designs, segmentation schemes and solicitation methods is the best way to determine which new ideas work before spending too much of your valuable time and resources.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for defining, designing and constructing successful tests
Tips for implementing tests in efficient and effective ways
Guidelines for analyzing test results and incorporating key findings into future direct appeal efforts
Examples that have worked at other institutions
And more!

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Ramy Rahal

Director of Annual Giving, Franklin & Marshall College

Ramy Rahal is the Director of Annual Giving at Franklin & Marshall College, where he oversees alumni giving strategy and direct marketing operations for the annual fund. Previously, he served as the Director of Annual Fund Marketing & Operations at Georgetown University. He is an active presenter with CASE and the PASSHE Advancement Conference, and serves on the steering committee for STAFF. Ramy holds a Masters of Public Policy and a BA in Philosophy of Logic & Language from Georgetown University.