Successful Direct Mail

Recorded On: 02/16/2016

OVERVIEW

Direct mail is still the primary source of donors and dollars for most annual giving programs today, which is why it's so important to produce appeals that balance the latest trends with traditional proven techniques. Successful direct mail campaigns are the result of data-driven segmentation, creative design, and clear messaging.

WHAT YOU'LL DISCOVER

Guidelines for acquiring, reactivating, retaining, and upgrading donors through direct mail
Ideas for segmenting, designing, and producing effective appeals within your budget
Methods for analyzing results and maximizing ROI
Examples that have worked at other institutions
And more!

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Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.