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Successful Direct Mail
Recorded On: 02/16/2016
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Register
- Non-member - $345
- Member - Free!
OVERVIEW
Direct mail is still the primary source of donors and dollars for most annual giving programs today, which is why it's so important to produce appeals that balance the latest trends with traditional proven techniques. Successful direct mail campaigns are the result of data-driven segmentation, creative design, and clear messaging.
Register now to learn how to produce successful direct mail appeals for your annual fund.
WHAT YOU'LL DISCOVER
- Guidelines for acquiring, reactivating, retaining, and upgrading donors through direct mail
- Ideas for segmenting, designing, and producing effective appeals within your budget
- Methods for analyzing results and maximizing ROI
- Examples that have worked at other institutions
- And more!
Prefer to pay by check? Complete this form and we'll send you an invoice.
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Gina Fiorillo
With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.
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