Successful Crowdfunding

Recorded On: 08/04/2015

OVERVIEW

Crowdfunding is about more than just raising money online. It's a tool to help engage students and faculty, generate awareness, and build a culture of philanthropy. It can also help identify new fundraising opportunities while highlighting the innovative work that takes place on your campus every day. Whether you're just starting out or trying to improve your existing crowdfunding program, understanding best practices will ensure that you get the highest return for your time and budget.

WHAT YOU WILL DISCOVER

Processes for identifying and supporting viable projects
Methods for engaging leadership and driving participation
Guidelines for ensuring proper stewardship and retention
Examples of successful projects from different institutions
And more

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Meredith Johnston

Senior Director of Development, The Scripps Research Institute

Meredith Johnston is the Senior Director of Development at The Scripps Research Institute in La Jolla, California, where she currently oversees the comprehensive fundraising efforts. She's led annual and major gift programs at The University of California, Riverside and the University of California, San Diego and served previously as the Associate Vice President for Annual Giving at Oklahoma State University. A recognized industry speaker and CASE presenter, Meredith holds a B.A. in Literature from the University of North Texas.