Institutions that teach students about the impact of philanthropy and engage them in giving before they graduate tend to raise more money and have higher alumni participation rates. Starting from the moment freshmen step foot on campus and leading up to their commencement ceremony, student philanthropy programs are central in building a culture of philanthropy and ensuring continued and lifelong alumni support after graduation.
Register now for your entire team to learn how to build a culture of philanthropy by engaging students and teaching them about the impact of private support.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Strategies for developing campus-wide programs that educate students about philanthropy
- Tactics for recruiting student leaders and engaging them as advancement volunteers
- Ideas for planning and implementing student giving campaigns
- Examples that have worked at other institutions
- And more!
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Senior Director of Annual Giving, New York University
Laura McGinley is Senior Director of Development at the public charter school network Uncommon Schools. She most recently served as Senior Director of Annual Giving at New York University, where she oversaw university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.