Strengthening Major & Annual Giving Partnerships

OVERVIEW

The most effective fundraising programs encourage communication and collaboration—especially between their annual fund and major giving efforts. And while regular annual donors are some of the best major gift prospects, it's important that their annual fund support doesn't end when they decide to make a more significant commitment. Fostering a strong partnership between these teams will help to raise more money overall, while also ensuring that your institution has a healthy pipeline of donors for years to come.

Register now to learn how to strengthen the relationship between your annual and major giving programs.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

• Guidelines for establishing shared goals and common metrics
• Methods for communicating internally about prospect cultivation and solicitation plans
• Strategies for talking with donors about a major gift and making the case for their continued annual support
• Tactics for stewarding donors for annual and major gifts simultaneously
• Examples from other institutions, and more!

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