Strategy for Young Alumni Giving
Recorded On: 09/09/2014
As educational institutions enroll an increasing number of students, they're also producing an increasing number of young alumni. Raised in a world of rapidly changing media and technology, these "Millennials" bring with them new attitudes and beliefs about philanthropy. Appealing to this important segment is not only significant for annual giving success today, but it's critical for the long-term sustainability of our organizations.
Register now for your entire team to learn how to build a strong young alumni giving program for your annual fund.
WHAT YOU WILL DISCOVER
- Methods for educating young alumni about philanthropy before and after graduation
- Strategies for engaging and soliciting recent graduates through new and online media, affinity, events, and volunteer opportunities
- Tactics for increasing young alumni participation and loyalty
- Examples that have worked at other institutions
- And more!
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Executive Director of Alumni Engagement and Annual Giving, University of Chicago
Colin Hennessy is the Executive Director of Alumni Engagement and Annual Giving at the University of Chicago, where he oversees university-wide efforts to increase the visibility, affinity, and giving participation of alumni worldwide. Previously, he led The Penn Fund at the University of Pennsylvania, and worked in annual giving at the University of Iowa. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.