Strategy for Young Alumni Annual Giving

Recorded On: 09/09/2014

OVERVIEW

As educational institutions enroll an increasing number of students, they're also producing an increasing number of young alumni. Raised in a world of rapidly changing media and technology, these "Millennials" bring with them new attitudes and beliefs about philanthropy. Appealing to this important segment is not only significant for annual giving success today, but it's critical for the long-term sustainability of our organizations.

WHAT YOU WILL DISCOVER

Methods for educating young alumni about philanthropy before and after graduation
Strategies for engaging and soliciting recent graduates through new and online media, affinity, events, and volunteer opportunities
Tactics for increasing young alumni participation and loyalty
Examples that have worked at other institutions
And more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.