Strategies to Increase Recurring Gifts

Recorded On: 05/08/2018

OVERVIEW

The more often a donor makes a gift, the more likely they are to continue giving in the future. That's why recurring/monthly donors - also known as "sustainers" - can be an important part of an annual giving effort. Recurring gift programs not only offer an easy way for donors to provide ongoing support, but they can be an effective way to acquire new (and young!) donors, boost retention rates, and increase giving from current supporters to higher levels.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for identifying prospects who are most likely to become recurring donors
Tactics for developing compelling messages and branding your program
Guidelines for receipting and stewarding recurring gifts
Methods for measuring results and evaluating the productivity of your efforts
Examples from other institutions, and more!

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Meredith Johnston

With over 20 years of experience in annual giving and educational fundraising, Meredith has led programs at Scripps Research, UC Riverside, UC San Diego, and Oklahoma State University. She holds a B.A. in Literature from the University of North Texas.