Stewardship for Annual Giving

Recorded On: 10/21/2014

OVERVIEW

Stewardship is letting donors know that their gifts are appreciated, communicating the impact of their support, and involving them in the life of the institution. It’s especially important for annual giving programs which typically generate the majority of an organization's donors each year. Having sound stewardship programs for your annual fund will not only ensure a positive experience for donors today but will increase the likelihood that they will remain engaged and supportive in the future.

WHAT YOU WILL DISCOVER

Strategies to ensure a positive and rewarding experience for your donors
Methods for acknowledging and recognizing your donors in a way that efficient, effective, and scalable
Tactics that don't require a big budget
Examples that have worked at other institutions
And more!

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Keturi DeLong

With nearly 15 years of experience in annual giving and educational fundraising, Keturi has led programs at Texas A&M University-Commerce, the University of North Texas, and The Hockaday School. Her other experience includes work with The Paradigm Advancement Group and the George W. Bush Presidential Center. She holds a B.A. in Communication Studies and Spanish from the University of North Carolina-Wilmington, and an M.A. in Communication Studies from the University of North Texas.