Stewarding Giving Day Donors and Volunteers
Recorded On: 10/24/2017
The work isn't over when your giving day comes to an end. In fact, that's when it really begins. Following up with donors and volunteers after a Giving Day to report results, acknowledge their contributions, and describe the impact of the event's collective efforts will make sure that everyone's support continues for many years to come, and will help to ensure next year's Giving Day is an even bigger and more widespread success.
Register now for your entire team to learn how to properly steward donors and volunteers after your institution's giving day.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for developing gift acknowledgments, receipts, and post-event messages
- Methods for evaluating and reporting results to staff, volunteers, and donors
- Tips for communicating impact to challenge donors and other stakeholders
- Recommendations for engaging Giving Day donors and volunteers throughout the year
- Examples from other institutions, and more!
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Executive Director of The Penn Fund at the University of Pennsylvania
Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. Current Chair of the Annual Giving Directors Consortium (AGDC), Emily holds a BA in English from Binghamton University and an MS in Nonprofit Leadership from Penn's School of Social Policy and Practice.