Social Media

Includes a Live Web Event on 12/11/2025 at 12:00 PM (EST)

Register
- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 11/15/2025 2:26 AM
- Non-member - $395
- Member - Free!
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Early bird discount - Save $100 by registering before Friday, November 14th

OVERVIEW

Social media can be a great way to engage donors and communicate with them about the importance of annual giving. And while there are a variety of different platforms available to support your efforts, it’s important to understand the opportunities and limitations of each one and to integrate them with other channels as part of a comprehensive fundraising strategy. Doing so will not only make efficient use of your resources, but it will keep your messages on point and ensure that you reach the right audiences with the right messages.

Register online to learn how to use social media to enhance your annual giving efforts and improve your fundraising results.

WHAT YOU'LL DISCOVER

Perspectives for understanding various platforms and opportunities.
Tips for developing content and keeping messages on point.
Guidelines for scheduling and integrating content across channels.
Methods for evaluating your efforts.
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar
Link to watch a recording of the webinar following the live event
Your questions answered by industry leaders
Copies of the presentation materials and resources
Eligible for 1.5 points of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Katherine Leatherman

Senior Associate Director of Direct Marketing at the University of Virginia

Katherine Leatherman currently serves as the Senior Associate Director of Direct Marketing at the University of Virginia. Her other experience includes athletics coaching and public relations Internship in the Arts. Katherine holds a Bachelor of Arts (B.A.) in English from Christopher Newport University and an M.A. in Strategic Communication from American University.

Megan Karwacki

Senior Director of Annual Giving at Loyola University Chicago

Megan Karwacki currently serves as the Senior Director of Annual Giving at Loyola University Chicago. She has previously led programs at the School of the Art Institute of Chicago. Her other experience includes educational publishing sales and business development. Megan holds a Bachelor of Arts in Communication from Loyola University Chicago.

Stacy Fagioli

Director of Alumni Engagement and Annual Giving at the Morristown Beard School

Stacy Fagioli currently serves as the Director of Alumni Engagement and Annual Giving at the Morristown Beard School. She has previously led programs at Seton Hall University and Montclair State University. Her other experience includes teaching communications media, as well as early childhood education. Stacy holds a B.A in Communication Studies from Montclair State University and a Master's Degree in Public and Organizational Relations from Montclair State University.