Sharpening Email Appeals

Includes a Live Web Event on 10/22/2026 at 12:00 PM (EDT)

OVERVIEW

Email has become an essential tool for today’s annual giving programs. But as prospect inboxes fill up, it’s become even more difficult to make email appeals stand out and get opened. Understanding the key principles and current best practices in email marketing will help you make sure that your institution’s email campaigns resonate with donors and remain an important aspect of its overall fundraising strategy.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

James Blinco

Director of Direct Marketing, William & Mary

Jamie Blinco currently serves as the Director of Direct Marketing at William & Mary, where he also served as a Data Specialist. His background as a nonprofit fundraising professional includes more than a decade of experience in the field. Jamie holds a Master’s degree in Sociology from Old Dominion University.

Alison Jackson Popp

Director of Annual Giving Communications, Syracuse University

Ali Jackson Popp currently serves as the Director of Direct Marketing at Syracuse University, where she previously served as the Assistant Director of Marketing and Philanthropic Engagement. Her background includes design, sales, and marketing work at both nonprofit and private institutions. Ali holds an MBA and Master’s degree in Advertising from Syracuse University, and a Bachelor’s degree in Media Arts and Design and English from James Madison University

Amanda Glann

Director of Development, The Harley School

Amanda Glann currently serves as the Director of Development at the Harley School. She previously led programs at St. John Fisher University, SUNY Geneseo, and other upstate New York nonprofits. Amanda holds a Master’s degree in Higher Education Administration from Stony Brook University and a Bachelor’s degree in Communications/Journalism from St. John Fisher University.