Second Asks

Recorded On: 07/16/2019


“Give now and we won’t ask you again for the rest of the year” used to be a somewhat humorous tagline for many annual giving programs. Yet with increased pressure to raise money and a growing number of institutional priorities, organizations are finding that it's beneficial to be able to go back to their loyal donors before the next fiscal year—and many are, in fact, willing to give again. By targeting donors for second asks, programs have found an effective way to upgrade support to higher levels while boosting overall engagement and retention.

Register now to learn how to incorporate second asks into your annual giving efforts.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the benefits and limitations of a second ask
  • Methods for identifying donors who are most likely to give again
  • Tips for soliciting donors for additional gifts through various channels
  • Guidelines for analyzing your efforts
  • Examples from other institutions, and more!

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Anthony Cernera

With more than 20 years of experience in annual giving and educational fundraising, Anthony has led programs at Geisinger, Stony Brook University, the University of Scranton, and Sacred Heart University. His other experience includes work with Hartford HealthCare. Anthony holds a B.A. from Sacred Heart University, an M.Ed. in Educational Leadership from Concordia University, and is pursuing a doctorate in developmental psychology at Marywood University.


Live Webinar
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes