Reunions can be a powerful tool for annual giving programs. They provide an opportunity to engage proud alumni, boost participation, and raise the sights of leadership gift prospects. But reunion giving campaigns are also a lot of work. They require time, energy and a lot of teamwork. If done right, they will not only create a great experience for your volunteers and donors, but they will broaden the base of support and increase the level of fundraising for your organization.
Register now for your entire team to learn how to run an effective reunion giving campaign.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Methods for recruiting, training, and motivating reunion gift volunteers
- Tips for identifying good prospects and soliciting them on behalf of their reunion
- Guidelines for counting reunion gifts and evaluating your campaign results
- Examples that have worked at other institutions
- And more!
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Director of Class Giving and Reunion Programs, University of Pennsylvania
Mary Risner is the Director of Class Giving and Reunion Programs at the University of Pennsylvania, where she oversees reunion gift efforts for The Penn Fund. Her 16-year career in annual giving also includes more than a decade at Franklin & Marshall College where she served as the Director of Reunion Giving. She's an active speaker with CASE and she holds a B.S. in Business Economics from Bloomsburg University of Pennsylvania.