Rethinking Direct Mail Strategy

OVERVIEW

Marketing, communications, and media have changed dramatically in recent years. But - make no mistake - direct mail is alive and well. In fact, direct mail is still the primary driver of donors and dollars at most annual giving programs today. Now, through data, analysis, and market research, we have an opportunity to rethink our mailings in new ways that improve results without increasing costs.

Register now to learn how to develop a creative, efficient, and effective direct mail strategy for your annual fund.

WHAT YOU WILL DISCOVER

• Strategies for acquiring, reactivating, retaining, and upgrading donors through direct mail
• Methods for leveraging analytics and market research to improve response rates and return on investment
• Tactics that don't require a big budget
• Examples that have worked at other institutions
• And more!

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