Rethinking Direct Mail Appeals

Recorded On: 12/12/2017

OVERVIEW

Marketing, communications, and media have changed dramatically in recent years. Although direct mail is still a primary driver of donors and dollars for most institutions, it's more important than ever to create personalized segments and messages, and to integrate direct mail efforts with other channels. Today's annual giving programs have the opportunity to develop new strategies and improve results without increasing costs.

Register now for your entire team to learn how to go beyond the basics and rethink direct mail to produce effective appeals for your annual fund.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER 

  • Methods for developing personalized segments based on past giving, interest and affinity
  • Advice for creating effective designs and messages
  • Tips for integrating direct mail with other channels
  • Guidelines for analyzing your efforts and measuring ROI
  • Examples from other institutions, and more!

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Gina Fiorillo

Director of Annual Giving, Rutgers University Foundation

Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multi-channel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.

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On Demand Training
Recorded 12/12/2017
Recorded 12/12/2017