Rethinking Direct Mail Appeals

Recorded On: 12/12/2017

OVERVIEW

Marketing, communications, and media have changed dramatically in recent years. Although direct mail is still a primary driver of donors and dollars for most institutions, it's more important than ever to create personalized segments and messages, and to integrate direct mail efforts with other channels. Today's annual giving programs have the opportunity to develop new strategies and improve results without increasing costs.

Register now to learn how to go beyond the basics and rethink direct mail to produce effective appeals for your annual fund.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for developing personalized segments based on past giving, interest and affinity
Advice for creating effective designs and messages
Tips for integrating direct mail with other channels
Guidelines for analyzing your efforts and measuring ROI
Examples from other institutions, and more!

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Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.