Renewing Support from Past Donors

Recorded On: 11/03/2020

OVERVIEW

Renewing donors year after year is a cornerstone of successful fundraising. For many programs, however, there is less than a 50% chance of retaining a donor from one year to the next. While good stewardship is important, the methods used to renew support also play a big role in determining outcomes. Integrating traditional channels like print mail, phonathons, and email with more progressive tactics like video, social media, and recurring gifts will help ensure the highest levels of giving.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for segmenting past donor populations
Tips for incorporating thoughtful and personal messages into past donor appeals
Tactics for integrating renewal solicitations across multiple channels
Methods for analyzing and reporting results
Examples from other institutions, and more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.