Renewing Support from Past Donors

Includes a Live Event on 11/03/2020 at 1:00 PM (EST)

Save $50 off the regular price of $345 when you register by 10/9/20 | AGN Members are FREE!


Renewing donors year after year is a cornerstone of successful fundraising. For many programs, however, there is less than a 50% chance of retaining a donor from one year to the next. While good stewardship is important, the methods used to renew support also play a big role in determining outcomes. Integrating traditional channels like print mail, phonathons, and email with more progressive tactics like video, social media, and recurring gifts will help ensure the highest levels of giving.

Register now for your entire team to learn how to maximize donor renewals for your institution.


  • Guidelines for segmenting past donor populations
  • Tips for incorporating thoughtful and personal messages into past donor appeals
  • Tactics for integrating renewal solicitations across multiple channels
  • Methods for analyzing and reporting results
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Colin Hennessy

Executive Director of Alumni Engagement and Annual Giving, ‎University of Chicago

Colin Hennessy is the Executive Director of Alumni Engagement and Annual Giving at the University of Chicago, where he oversees university-wide efforts to increase the visibility, affinity, and giving participation of alumni worldwide. Previously, he led The Penn Fund at the University of Pennsylvania, and worked in annual giving at the University of Iowa. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.


Renewing Support from Past Donors
11/03/2020 at 1:00 PM (EST)   |  75 minutes
11/03/2020 at 1:00 PM (EST)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 999 6404 4101. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: