Reactivating Lapsed Donors

Recorded On: 03/26/2026

OVERVIEW

With every day that passes since a donor’s last gift, the likelihood that they’ll give again in the future declines. That’s why it is so important to keep lapsed donors in mind when designing your annual giving strategy. Developing thoughtful data-driven segments and creating personal messages across all of your solicitation channels will improve your reactivation strategy and help you achieve your fundraising goals.

WHAT YOU GET

Guidelines for putting things into perspective
Methods for developing winback strategies
Tips for crafting effective messages
Perspectives for evaluating your efforts
Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.