Reactivating Lapsed Donors

Recorded On: 03/07/2017

OVERVIEW

The more time that passes after a donor's last gift, the less likely s/he will be to give again in the future. That's why it's important to have staff focused on lapsed donors. But winning back a former contributor is easier said than done. It requires thoughtful segmentation, creative messaging, advanced data research strategies, and careful integration of all of your solicitation channels. A successful reactivation strategy is key to achieving your overall annual fund goals.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for segmenting and analyzing your lapsed donor populations
Methods for understanding why donors stop giving, and how to reactivate them through different solicitation channels
Tips for developing messages that resonate with lapsed donors
Examples that have worked at other institutions
And more!

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Randy Kinder

Senior Director of Annual Giving, University of Alabama at Birmingham

Randy Kinder is the Senior Director of Annual Giving at the University of Alabama at Birmingham, where he oversees annual giving strategy and operations across the institution. His 15-year career in annual giving includes work at Colorado College, Colorado State University and the University of Mississippi. He also served as a consultant and program director at Ruffalo Noel Levitz. He holds a B.A. in Economics from Colorado State University.