In the world of fundraising, it’s well-documented that the likelihood of donors giving again decreases with the more time that passes since their last gift. This leaves no doubt in the importance of focusing attention and resources on the lapsed donor segment. But winning back your past supporters requires thoughtful segmentation, creative messaging, advanced data research strategies, and careful integration of all of your solicitation channels. A successful reactivation strategy can be critical to achieving your participation and fundraising goals.
Register now for your entire team to learn how to create appeal strategies for reactivating lapsed annual donors.
This webinar is eligible for 1.25 point of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for analyzing and segmenting your lapsed donor populations
- Methods for soliciting them through different solicitation channels
- Tactics for developing messages that resonate with lapsed donors
- Strategies for evaluating your efforts and reporting results
- Examples from other institutions, and more!
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Senior Director of Annual Giving, LSU Foundation
Julie LeFebvre is the Senior Director of Annual Giving at the LSU Foundation, where she oversees a multi-channel annual giving program across the entire organization. Previously, she served as the Director of the Annual Fund at Tulane University's School of Medicine and as the Development Director for LSU's College of Art & Design, the Freeman School of Business, and Ballet Austin. Julie holds a B.A. in Mass Communications from Louisiana State University.