Producing Hybrid Events for Alumni and Donors

Recorded On: 09/30/2021

OVERVIEW

During the COVID-19 pandemic, many advancement programs had to suspend in-person events and learn how to produce virtual events instead. As things begin to return to a new normal, many educational institutions are launching in-person experiences that also incorporate virtual elements for alumni, parents, and donors. These “hybrid” events are empowering development and alumni relations teams to engage and steward a broader segment of their constituents in more effective and meaningful ways.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for assessing opportunities and understanding which strategies work best for various audiences and purposes
Tips for planning logistics, including timelines, platforms, partnerships, budgets, and guest lists
Strategies for developing content and programs that involve donors, volunteers, alumni, students, and faculty
Methods for following up with attendees and evaluating events afterward
Examples from other institutions, and more!

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Tiffany Tay

Tiffany Tay is Executive Director of Annual Giving and Alumni Relations at the University of Southern California, where she oversees an integrated channel marketing strategy, pipeline building, and program analysis for the institution’s annual giving program. Her previous positions in higher education include Director of Annual Giving at UC Irvine, integrated marketing positions at Stanford, and marketing and special events work at USC. Tiffany holds a B.A. from the University of California, Los Angeles, and a Digital Media and Marketing Certification from Duke University.