Premiums

Includes a Live Web Event on 06/12/2025 at 12:00 PM (EDT)

  • Register
    • Early bird pricing available!
    • Non-member - $295
    • Member - Free!
    • Regular Price after 05/24/2025 3:34 AM
    • Non-member - $395
    • Member - Free!

Early bird discount - Save $100 by registering before Friday, May 23rd

OVERVIEW

Offering token gifts or “premiums” in order to incentivize alumni, parents and friends to donate has become a common practice for many school annual giving programs. And while this tactic can often boost response, it also comes with potential risks and compliance requirements that need to be considered. When properly planned and incorporated into appeals, premiums can not only help increase giving, but can also help cultivate a sense of community.

Register now for your entire team to learn how to incorporate premiums into your fundraising appeals in an appropriate and effective way.

WHAT YOU'LL DISCOVER

  • Perspectives for understanding the opportunities
  • Tips for planning a campaign
  • Guidelines for promoting your offer
  • Methods for analyzing the results
  • Examples from other institutions, and more!

WHAT YOU GET

  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.5 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

John Beck

Senior Annual Giving Manager at The Johns Hopkins University

John Beck currently serves as Senior Annual Giving Manager at The Johns Hopkins University. He has previously led programs at Washington College. His other experience includes work as an English professor, as well as in communications and prospect research. John holds a B.A. in English Language and Literature/Letters from Washington College, an M.A. in English, Rhetoric and Composition from Binghamton University and a Graduate Certificate, Data Analytics & Policy from The Johns Hopkins University.

Megan Tenenbaum

Director of Annual Giving at University of Minnesota

Megan Tenenbaum currently serves as the Director of Annual Giving at University of Minnesota. She has previously led programs at Rush University Medical Center. Her other experience includes work in arts education and youth resources coordination. She holds a B.S. in Environmental Sciences, Policy and Management from University of Minnesota and M.S. in Nonprofit Administration, Nonprofit Development from LSU Shreveport.

Shannon Wood

Director of Annual Giving at UMass Dartmouth

Shannon Wood currently serves as the Director of Annual Giving at UMass Dartmouth. She previously led programs at College of the Holy Cross. She holds a B.A. in Communication from the University of Connecticut and a Masters of Public Policy from University of Massachusetts Dartmouth

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Webinar: Premiums
06/12/2025 at 12:00 PM (EDT)  |  90 minutes
06/12/2025 at 12:00 PM (EDT)  |  90 minutes