Predictive Modeling for Leadership Annual Giving
Recorded On: 09/25/2018
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- Non-member - $375
- Member - Free!
OVERVIEW
Building a strong leadership giving program is a priority for every annual fund, but determining which prospects to focus on can be a challenge. Predictive modeling is a tool that can be used to help guide your segmentation strategy and direct how best to allocate limited resources. By applying a simple scoring system to your prospects, you can identify which current donors have the strongest likelihood of making a leadership annual gift.
Register now to learn how to apply predictive modeling to improve your leadership giving efforts.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- An overview of the basic terminology, tools, and uses for predictive models
- Methods for collecting and preparing data files
- Tactics for building and testing a model
- Strategies for applying scores to grow your leadership annual giving efforts
- Examples from other institutions, and more!
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