Planning a Successful Giving Day

Recorded On: 09/12/2017


They may be just one day of giving, but they take months of planning. Giving Days have become a staple of the modern annual giving program. They're not only a powerful way to foster excitement about giving; they provide a valuable tool to help highlight the importance and impact of donor support. In addition to generating significant donors and dollars, Giving Days also help encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus.

Register now to learn how to plan a successful Giving Day for your institution. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Guidelines for gathering support and buy-in from colleagues, volunteers, and senior leadership
  • Methods for setting goals, creating a budget, and developing a comprehensive project timeline
  • Tips for securing and structuring donor challenges and competitions
  • Recommendations for selecting and evaluating vendors and technology needs 
  • Examples from other institutions, and more!

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Emily Kernan

Executive Director of the Annual Fund, Rice University

Emily Kernan is the Executive Director of the Annual Fund at Rice University, where she oversees or facilitates all aspects of the institution's annual giving program including direct appeals, class giving and stewardship. Previously, she held several positions in the annual fund at Lafayette College. She's a member of the Annual Giving Directors Consortium, a presenter with CASE and the Houston chapter of AFP, and teaches regularly on the topic of philanthropy at Rice University. Emily holds a B.A. in English from SUNY Binghamton.


On Demand Training
Recorded 09/12/2017
Recorded 09/12/2017