Planning a Giving Day (recording renamed "Giving Day Fundamentals")

Recorded On: 10/01/2015


Giving Days, or "flash campaigns," are gaining popularity in the fundraising world as a way to build excitement and urgency around giving while highlighting the impact of donor support. In addition to attracting new and reactivating past donors, Giving Days can also be an effective way to improve collaboration between departments and strengthen the sense of community around campus.

Register now to learn how to plan and execute a successful Giving Day for your institution.


  • Guidelines for setting goals, securing challenge gifts, and developing a project timeline
  • Methods for creating an effective website and using social media to promote the event
  • Tactics for engaging current volunteers and recruiting new ones
  • Examples from different institutions
  • And more!

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Skylar Beaver

With more than 15 years of experience in annual giving and educational fundraising, Skylar has led programs at The Lawrenceville School, The Spence School, Washington and Lee University, and Hobart and William Smith Colleges. Her other experience includes work as the Chair of STAFF (Sharing the Annual Fund Fundamentals). Skylar has a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.


On Demand Training
Recorded 10/01/2015
Recorded 10/01/2015