Parents can be some of the most passionate and generous supporters of educational institutions. However, unlike alumni who can usually be engaged and cultivated throughout their lifetime, the window of opportunity with parents is short - often limited to when their children are in school. Quickly identifying and engaging the parents who have the potential to make leadership gifts can go a long way in boosting revenue and strengthening the major gift pipeline.
Register now for your entire team to learn how to develop a strong parent leadership giving program for your annual fund.
WHAT YOU'LL DISCOVER
- Guidelines for identifying leadership-level parent prospects through screening and research
- Methods for engaging parents as volunteers through committees and fundraising activities
- Tactics for soliciting leadership gifts from parents with direct appeals and personal asks
- Tips for stewarding parent donors through events, publications, and other communications
- Examples from other institutions, and more!
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Director of Class Campaigns, Brown University
Amanda Lazarus is the Director, Class Campaigns at Brown University, where she leads the team focusing on leadership annual giving and class and reunion giving. Amanda specializes in volunteer management, strategic planning, and managing the pipeline of annual leadership prospects. Previously, she led parent and alumni fundraising efforts at Portsmouth Abbey School and The Wheeler School. She also served as the Associate Director of Annual Giving Strategy & Operations at Tufts University. Amanda holds an MA in History & Museum Studies from Tufts University and a BA in History & Anthropology from Bowdoin College.