Parent Giving

Includes a Live Web Event on 05/22/2025 at 12:00 PM (EDT)

Early bird discount - Save $100 by registering before Friday, May 2nd

OVERVIEW

Parents are a key constituency for most colleges, universities, and independent schools. But unlike alumni, whose relationships can span a lifetime, the window of opportunity to engage and solicit parents is relatively short. That’s why it's so important to understand them and develop programs that appeal to their unique needs and interests. Doing this well will have a major impact when it comes to achieving your fundraising goals.

WHAT YOU'LL DISCOVER

Guidelines for understanding and engaging parents as a unique constituency
Tactics for developing compelling direct appeals that resonate with parents
Methods for identifying and cultivating parent leadership donors
Tips for engaging parents through volunteer opportunities, events, and other activities
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1.5 point of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Tracy Krentzman

Executive Director Of Annual Giving at Villanova University

Tracy Krentzman serves as the Executive Director of Annual Giving at Villanova University. She has previously led programs at Lehigh University, University of North Florida, Bucknell University and Miami University. She holds a Bachelor's Degree, Public Relations, Political Science from University of Dayton and a Master's Degree, College Student Personnel from Miami University.

Dana Saab

Director of Annual Giving at Sidwell Friends School

Dana Saab currently serves as the Director of Annual Giving at Sidwell Friends School. She has previously led programs at St. Patrick's Episcopal Day School and the American International School of Jeddah. Her other experience includes work in marketing and consulting. Dana holds a Bachelor's Degree in Psychology from American University of Beirut and a Master's Degree, International Marketing Management from Boston University.

Marie Thornhill

Director of Annual Fund and Alumni Giving at Denison University

Marie Thornhill serves as the Director of Annual Fund and Alumni Giving at Denison University. She has previously led programs at the Ohio State University. Her other experience includes the marketing and insurance industries. She holds an undergraduate degree from the Ohio State University Fisher College of Business.