Parent Giving

Recorded On: 03/22/2022

OVERVIEW

Parents are a key constituency for most colleges, universities, and independent schools. But unlike alumni, whose relationships can span a lifetime, the window of opportunity to engage and solicit parents is relatively short. That’s why it's so important to understand them and develop programs that appeal to their unique needs and interests. Doing this well will have a major impact when it comes to achieving your fundraising goals.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for understanding and engaging parents as a unique constituency
Tactics for developing compelling direct appeals that resonate with parents
Methods for identifying and cultivating parent leadership donors
Tips for engaging parents through volunteer opportunities, events, and other activities
Examples from other institutions, and more!

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Mary Risner

With more than 20 years of experience in annual giving and educational fundraising, Mary has led programs at Westover School, Brown University, University of Pennsylvania, and Franklin & Marshall College. She holds a B.S. in Business Economics from Bloomsburg University and an M.S. in Organizational Dynamics from the University of Pennsylvania.