Other: Storytelling in Annual Giving

Recorded On: 05/23/2017

  • Registration Closed


Annual Giving programs often tell stories to motivate their donors and make the case for support. Good storytelling can help capture a donor's attention, tap into their emotions, and convey the impact that philanthropy has on an institution and its mission. Through written, verbal and visual communications, stories are an important tool for developing broad-based appeals, personalizing solicitations, and providing meaningful stewardship.

Register now to learn how your annual fund can become a vehicle for effective storytelling on behalf of your institution.

This recording is eligible for 1.25 points of CFRE credit. 


  • Tips for listening, probing and uncovering stories about your institution's constituents, volunteers and donors
  • Guidelines for structuring and narrating interesting and compelling stories across all channels
  • Techniques for incorporating data and evidence to power your story
  • Examples that have worked at other institutions
  • And more!

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Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.


On Demand Training
Recorded 05/23/2017
Recorded 05/23/2017