Optimizing Websites & Giving Forms

Includes a Live Web Event on 06/11/2026 at 12:00 PM (EDT)

Members-only webcast - Space is limited.

OVERVIEW

When it comes to running an annual giving program, you don't have to be a professional web designer to appreciate the importance of engaging web pages and easy-to-use online giving forms. Just as consumers expect a fluid online shopping experience, donors also want their online experience to be simple and easy. That’s why it's so important for everyone who works in annual giving to understand the basic concepts of good web design and functionality.

Register now for your entire team to learn how to optimize websites and online donation forms to support your annual giving efforts

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Audrey Shore

Director of Annual Giving

Audrey Shore currently serves as the Director of Annual Giving at The University of North Carolina at Chapel Hill. Her other experience includes non-profit arts and advocacy. Audrey holds a Bachelor of Science (B.S.) in Public/Applied History from Appalachian State University and a Master of Public Administration (MPA) from The University of North Carolina at Chapel Hill.

Adrea Spoon

Assistant Vice President, Alumni Engagement & Annual Giving at Bowling Green State University

Adrea Spoon currently serves as the Assistant Vice President, Alumni Engagement & Annual Giving at Bowling Green State University. She has previously led programs at The University of Findlay. Her other experience includes admissions and recruitment management. Adrea holds a Bachelor of Arts in Communication from Bowling Green State University, and a MEd in Career and Technology Education from Bowling Green State University.

Paul Morin

Associate Director of Digital Fundraising at University of Michigan

Paul Morin currently serves as the Associate Director of Digital Fundraising at University of Michigan. He has filled key roles in programs at the University of Michigan and Bowling Green State University. His other experience includes communications, marketing and public relations. He holds a B.A. in English from Hope College, an M.A. in English Language and Literature from Central Michigan University and an M.F.A in Creative Writing from Bowling Green State University.