Optimizing Ask Amounts

Recorded On: 06/17/2021


Being vague won’t get you very far in fundraising. In fact, prospects are more likely to say yes when they are asked for a specific amount. But determining the right ask level isn’t easy. Request too little and you may leave money on the table. Request too much and you may not get anything at all. Finding an ask amount that raises sights while keeping inside a donor’s comfort zone can be the key to a successful solicitation.

Register now for your entire team to learn how to optimize specific ask amounts in your donor appeals.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for determining a donor’s potential gift capacity and inclination
  • Techniques for constructing a useful ask matrix
  • Tips for including ask amounts in appeal letters, scripts, reply devices, and online forms
  • Methods for evaluating your efforts
  • Examples from other institutions, and more!

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Rebecca Widmer

Director of Annual Giving

Drake University

Rebecca Widmer is the Director of Annual Giving at Drake University, where she leads comprehensive annual fundraising efforts for the institution. She has more than 10 years of experience working with higher-education annual fund programs, most recently as the Director of Annual Giving Programs at Rollins College. Rebecca has also worked in annual giving at Columbia University and the University of Iowa Foundation. She holds a B.A. in Communication Studies from Wartburg College and an M.S. in Fundraising Management from Columbia University.


Optimizing Ask Amounts
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