Maximizing Annual Giving in Comprehensive Campaigns

Recorded On: 06/18/2019


Multi-year comprehensive campaigns provide institutions with an opportunity to highlight all of their priorities and needs—not the least of which is annual support. That’s why it’s critical to ensure that the goals and messages of these campaigns and their annual funds are aligned. Doing so will not only help to broaden the base of support during the current campaign, it will also ensure that the key players—including donors!—are prepared to back the effort when it’s time for the next one.

Register now for your entire team to learn how to maximize annual giving within a multi-year comprehensive campaign.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for setting multi-year annual fund objectives and goals
  • Tips for aligning messages between campaign and annual fund communications
  • Tactics for engaging campaign volunteers and prospects to support annual giving efforts
  • Methods for evaluating progress and adjusting annual fund strategy along the way
  • Examples from other institutions, and more!

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Elizabeth Keppel

Director, Annual Giving and Strategic Initiatives, University of Florida

Elizabeth Keppel is the Director, Annual Giving and Strategic Initiatives at the University of Florida where she oversees a comprehensive, university-wide leadership annual giving program. In addition to her prior direct marketing role at the University of Florida, she also served on the annual giving team at the College of William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.


Live Webinar
06/18/2019 at 1:00 PM (EDT)   |  75 minutes
06/18/2019 at 1:00 PM (EDT)   |  75 minutes