Maximizing Annual Giving for Independent Schools

Recorded On: 04/27/2021

OVERVIEW

Annual funds at independent schools provide critical operating support to the institution while also helping to engage a wide range of constituencies in a way that enhances a culture of philanthropy both on and off campus. Building a greater understanding of best practices and innovative approaches to annual giving at independent schools will lay a strong foundation for support for years to come.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for understanding the unique characteristics and opportunities found within independent school constituencies
Perspectives on making the case for support and designing broad-based appeals
Methods for engaging volunteers and cultivating leadership donors
Tips for stewarding donors through gift societies, events, and other channels
Examples from other institutions, and more!

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Anna Longstaff

Anna Longstaff is the Director of Advancement at Mayfield Junior School, where she oversees advancement efforts for the institution. Her 20-year career in the field includes roles within annual giving and major gifts at Portsmouth Abbey School, Milton Academy, and Connecticut College. Anna holds a BA in Psychology and Religious Studies from Connecticut College.