Low Cost Ideas for Annual Funds

Recorded On: 01/17/2017


A penny saved is a penny earned... sometimes even more! Effective annual giving tactics don't necessarily need to cost a lot of time or money. In fact, sometimes the least expensive ideas can end up yielding the biggest results. Take advantage of economical opportunities as often as you can, and spend your valuable resources where they're needed most.

Register now for your entire team to learn about low cost ideas that can have high returns for your annual fund. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Tactics that can be implemented easily, and won't cost a lot of time or money
  • Guidelines for efficient budget planning
  • Methods to measure and analyze the impact of your low cost programs
  • Examples that have worked at other institutions
  • And more!

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Missy Kennedy

Director of Annual Giving, University of North Carolina Wilmington

Missy Kennedy is the Director of Annual Giving at the University of North Carolina Wilmington, where she oversees the development and execution of alumni, parent, faculty-staff, and student giving campaigns. Her 15-year career in annual giving, marketing and promotions includes work with NextMedia Group and House of Blues. She has been recognized by CASE as a Stellar Speaker and her programs have received Special Merit and Grand Excellence Awards. Missy holds a bachelors degree in Communication Studies from UNC Wilmington.


On Demand Training
Recorded 01/17/2017
Recorded 01/17/2017