Listening to Donors Strategically

Recorded On: 12/11/2018


Active listening may be one of the most important skills in a good fundraiser’s toolbox. But mastering the art of effectively moving from institutional talking points into a conversation that uncovers a prospect’s priorities, motivations, and values can be a challenge. By developing skills that encourage you to talk less - and listen more - you can build a deeper relationship with your donors that truly advances your fundraising efforts.

Register now for your entire team to learn how to listen strategically to your donors.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the role of listening in fundraising
  • Tactics for identifying barriers to listening
  • Tips for evaluating and improving your listening skills
  • Methods for acting upon what you hear
  • Examples from other institutions, and more!

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Keturi DeLong

Vice President of Institutional Advancement, Texas A&M University - Commerce

Keturi DeLong is the Vice President of Institutional Advancement at Texas A&M University - Commerce, where she oversees Development and Alumni Relations. Prior to her role as VP, she served as the Associate Vice President for Advancement at A&M Commerce. She has also held development roles at The University of North Texas College of Education, The Hockaday School, and The Lamplighter School. The incoming chair of CASE District IV, Keturi holds an M.A. in Communication from The University of North Texas and a B.A. in Communications from the University of North Carolina at Wilmington.


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