Leveraging Video in Annual Giving

Includes a Live Web Event on 09/17/2026 at 12:00 PM (EDT)

OVERVIEW

Video has become a critical tool for communicating with prospects and donors, and for promoting the importance of annual giving. It offers a dynamic way to open doors, make the case for support, and highlight the impact that giving can have at educational institutions. But like other forms of content, video needs to be integrated thoughtfully into your overall strategy if you’re going to get the most out of it.

Register now to learn how to leverage video to improve the way you communicate with donors and increase support for your annual fund.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Mike DeGuglielmo

Director, Annual Giving at UMass Lowell

Mike DeGuglielmo currently serves as the Director of Annual Giving at the University of Massachusetts Lowell. He has previously led programs at Babson College. His other experience includes nonprofit and healthcare fundraising, as well as political campaigning. Mike holds a Bachelor of Arts in History from Syracuse University.

Alan Ham

Director of Direct Response & Participation at George Washington University

Alan Ham currently serves as the Director, Direct Response and Participation Annual Giving at The George Washington University. He has previously led programs at Beloit College and UChicago Medicine. His other experience includes nonprofit consulting. Alan holds a Bachelor of Arts in Sociology from Beloit College.

John Templeman

Director, Annual Giving at Cleveland State University

John Templeman currently serves as the Director of Annual Giving at Cleveland State University. He has previously led programs at Case Western Reserve University and Baldwin-Wallace College. His other experience includes nonprofit consulting and music industry management. John holds a Bachelor of Science in Business Administration from Bowling Green State University and a Master of Nonprofit Organizations from Case Western Reserve University.