Leadership Gifts for Annual Funds
Recorded On: 05/06/2014
In almost any fundraising campaign, the majority of the money raised will come from a relatively few large gifts and donors. Annual fund campaigns are no exception. As a source of important gift revenue and a pipeline for future major gifts, a strong annual fund leadership giving program is essential for fundraising success today as well as for tomorrow.
Register now for your entire team to learn how to build and sustain a strong leadership giving program for your annual fund.
WHAT YOU WILL DISCOVER
- Methods for identifying annual fund leadership gift prospects
- Strategies for soliciting annual fund leadership gifts
- Tactics for retaining and upgrading top level annual fund donors
- Examples from other institutions
- And more!
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Senior Director of Annual Giving, The Oregon State University Foundation
Lacie LaRue currently serves as the Senior Director of Annual Giving at the Oregon State University Foundation where she oversees a $19 million fundraising program. Her 15-year career in annual giving also includes work at Iowa State University, the University of Maryland, and Portland State University. An active volunteer with CASE, she is currently serving as the Chair of its 2014 Successful Annual Giving and Multi-Channel Marketing Conferences.